F*ck Fast Fashion! 5 Reasons to be P*ssed Off by Cheap Brands and 10 Ways to Rebel!
Cheap clothes are cheap for a reason and up to 80% of the clothes we own, we don’t even wear.
Our closets are filled with clothes we have outgrown, clothes that are worn out, clothes that don’t fit us properly, colours and styles that don’t suit us, clothing that feels uncomfortable, clothes we dislike, and clothes we haven’t worn in the past year.
Why we should be P*ssed off:
We wear the labels of companies without questioning the money-making machine behind them, providing them with free advertising.
Fashion is quantity driven. With prices cheaper, we consume more lower quality fabrics that don’t last and end up in mountains of landfill.
We support companies whose workers are still subject to exploitation. Labourers who work long hours, are paid little and often work in unsafe conditions. This is what brings the price of goods down.
Children continue to be discovered working in “sweat factories” and are missing out on schooling.
We lose our individuality by conforming to sponsored social media influencers and being sucked in by targeted advertising.
To keep up with fast-changing fashion we:
Constantly spend money
Continuously increase our storage capacity
Dispose of our little-worn clothing
Our insatiable pursuit to impress others, whilst sacrificing our own personal style and taste, costs the environment dearly.
Conformity and convenience cramp our rebellion and uniqueness. Our individual sense of style is challenged constantly by social media and targeted advertising.
You are no longer consciously choosing for yourself, someone else is choosing for you. Your personal choice is continuously and unconsciously influenced by every “Smart” device you carry and look at.
10 Ways to Rebel through the Clothes You Consciously Choose to Buy and Wear
Know what colours, styles and hairstyles suit aspects of your personality best and not the fantasy sold to you on social media. Your clothing will endure the changing seasons far longer.
Consciously know that every time you display a label, you’re representing the practices of that brand and providing free advertising for them to profit even further.
Make choices by weighing up the pros and cons, making it your own decision and not someone else’s.
Identify the various impacts you personally make in the way you buy clothing. What are your poor decision triggers?
Look at second-hand stores first. There are even boutiques for branded clothing.
Buy first-hand from companies who practice high sustainability and a consciousness for ethically manufactured products. These companies offer “take-back” programs that provide repairs, recycling and re-selling of their branded clothes when you return them.
Avoid all companies who sell synthetic, cheap and mass-produced items. You know the stores; they are typically filled with shoppers!
Educate yourself on what companies exploit labour in their manufacturing.
Educate your children. Many children don’t know how things are made and the resources they are created from. Shockingly, many adults don’t either!
Resist and Rebel against conformity, as conformity feeds profit-making companies whose bottom-line is to make as much money as possible, whatever the cost to humanity and the environment.
If you would like to take control of your clothing once-and-for-all, and create the perfect wardrobe, click here to see “30 Steps to Totally Organize Your Clothes and Accessories”